If you dream of being invited into the right rooms, becoming a sought-after speaker and amassing a group of loyal clients or customers ready to invest in everything you offer, you need brand celebrity.
Brand celebrity simply means that you are a leader in your industry and the leader to your fans and followers.
During this presentation, you’ll be presented with the three keys to crafting your celebrity.
The first key is message. Your messaging can make or break you. Only by dialing in on your niche, who you serve and the results you provide can you ensure that you’re delivering a compelling message to your market.
The second key is borrowing other people's audiences. When you appear on a stage, a podcast or in the media, you are receiving a “transfer of trust” from the host’s audience to you. This is the fast pass to becoming seen as an authority in your niche.
The third key is thought leadership. By developing positions that will attract your ideal customers and repel those who are not, you will further distinguish yourself from the sea of sameness in your industry. You will use your own platforms, as well as platforms of others, to continue to build your reputation as a thought leader.
Using these keys consistently, you’ll be able to level up the audiences you borrow and increase your influence while rapidly growing your business.
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